E-mail Marketing Is Dead? - Smart Business Marketing

Marketing?continues to adapt to changing norms, and yet there are certain strategies which remain steadfast. A business news giant has dubbed this?direct marketing?channel as ?dead? with the arrival of RSS and?social media?platforms such as Twitter and Facebook. But?email marketing?continues to be used by business owners as an indispensable part in their?sales and marketing?strategy. Perhaps the simplest reason why?email marketing?remains so popular with marketers is that it is so inexpensive. Add to that the fact that it is highly adaptable, and can easily be used in tandem with other?marketing?channels.

Below is only short list which points out why?email marketing?is still very much effective:

• in Forbes??Minimalist's Guide to Business Planning for 2012,?email marketing?tops the list of channels for filling your pipeline with ideal prospects.#
• in Constant Contact?s survey of small business owners for the top 5 most effective digital channels,?email marketing?took the second place with 91% while websites took the lead at 95%.?Social media?scored 73%, online advertising scored 69% and blogs scored 43%.#
• 70% of company respondents in Adestra?s sixth annual?Email Marketing Industry Census?rate email provided ?good? to ?excellent? ROI.#
• according to StrongMail, 92% of 939 business leaders surveyed plan to increase or maintain their?marketing?budget in 2012, with 60% planning on increasing their?email marketing?budget.
  

As popular as it is,?effective email marketing?can be tricky. Not just a small number of businesses have experienced?marketing?campaign failures brought about by inappropriately formatted emails and ineffective?marketing?plans.
Forbes took the time to consult three email experts on how to write an effective email to help marketers for their future campaigns:

• Get straight to the point. Use the subject line and the initial sentences to state the purpose of your email.
• Make it short.
• Use paragraphs and bullets to break up long slews of text. This will make your emails easier to read.
• Mirror the tone in which your correspondent replies.
• Don?t resend unanswered email to the same recipient. Instead, compose another message to follow-up on your first email.
• Avoid unnecessary images in your emails and newsletters, this will help them load faster.
  

Here are additional tips that will definitely help you write your emails next time:

• Images are hidden by default in nearly all email readers, so if your newsletters or email ads contain critical information, it is best to include this information in text.
• Avoid sounding like a spam mail. Avoid writing your headings in all caps and steer clear of spam-like phrases like ?Read now for instant cash!?.
• Always attach an electronic signature to your business emails so your prospects know how to contact you.
• Complement your?social media?campaigns with?effective email marketing?such as placing?social media?sharing icons in your newsletters.
• Create emails that are mobile-friendly. Take advantage of recently released mobile platforms to bring in more revenue for your business.

Lastly, remember to track your email campaigns to know which ones were effective and which ones failed. Keeping tabs on your activities will help you plan more effective?sales and marketing?strategies in the future.

Source: http://smartbusinessmarketing.weebly.com/1/post/2012/03/e-mail-marketing-is-dead.html

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